Effective Date: 03/01/2026 · Last Updated: 04/02/2026 · Governing Law: State of Wyoming, United States
This Messaging Compliance Addendum ("Addendum") is incorporated by reference into the HoneycombHQ Terms of Service and applies to all users who send SMS, MMS, or other electronic messages through the HoneycombHQ platform. By using the messaging features of the platform, you agree to the terms of this Addendum.
This Addendum sets forth the specific obligations of HoneycombHQ users with respect to A2P (Application-to-Person) 10DLC messaging compliance, TCPA compliance, carrier requirements, and The Campaign Registry (TCR) obligations.
This Addendum applies to all SMS/MMS messaging conducted through the platform, including but not limited to: marketing messages, appointment reminders, transactional notifications, lead follow-up sequences, and any other automated or bulk messaging.
You are solely responsible for completing all required registrations before sending A2P messages through the platform.
You must register your business brand with The Campaign Registry (TCR) prior to sending any A2P 10DLC messages. Brand registration requires:
HoneycombHQ may facilitate brand registration through its platform or messaging provider integrations, but registration approval is subject to TCR review and is not guaranteed. HoneycombHQ is not liable for registration denials or delays.
Each distinct messaging use case must be registered as a separate campaign with TCR. You must accurately describe the type of messages being sent, the opt-in method used to collect consent, sample message content, and whether messages contain embedded links, phone numbers, or age-gated content. Misrepresenting campaign content during registration is a violation of carrier policies and may result in campaign suspension and account termination.
You must obtain proper prior express written consent before sending any marketing or promotional SMS messages. Consent must be freely given, specific, informed, and unambiguous; obtained at the point of data collection; accompanied by compliant opt-in disclosure language (see Section 4); and documented with a timestamp, IP address, form URL, and the exact opt-in language displayed.
Effective under the FCC's 2024 consent standards, consent must be obtained on a one-to-one basis. Blanket "partner marketing" opt-in clauses are no longer valid. You may not purchase or acquire contact lists and treat prior consent to another entity as valid. Each brand must obtain its own independent consent from each subscriber. Sub-account users must each obtain their own consent — consent obtained by the agency is not transferable to the client.
Consent obtained by one business entity may not be transferred to, sold to, or used by another business entity under any circumstances. This applies to mergers, acquisitions, list purchases, and affiliate arrangements.
Double Opt-In (DOI) is strongly recommended by CTIA and carriers as best practice for A2P 10DLC senders. How DOI works: (1) the subscriber provides their number and checks the consent box; (2) your platform sends an SMS asking them to confirm by replying YES; (3) only after the YES reply should marketing messages be sent. DOI is especially important for campaigns with higher complaint rates, re-engagement campaigns, or any list where source of consent is unclear.
Transactional messages require a lower standard of consent than marketing messages. However, you may not include promotional content in transactional messages without obtaining express written consent for marketing communications.
At every point where you collect a phone number for SMS communication, you must display compliant opt-in language containing ALL of the following elements:
Effective April 11, 2025, the FCC's updated consent revocation rules apply to all A2P SMS senders.
You must honor opt-out requests for: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT — and any other reasonable common-language revocation of consent. Refusing to honor non-keyword revocations is a violation of the FCC's April 2025 rules.
Opt-out requests must be processed within ten (10) business days. You may send a single opt-out confirmation message within five (5) minutes of receiving the request. No further marketing messages may be sent after that confirmation.
Contacts who have opted out must be able to re-subscribe by texting START. Upon re-subscription, a new opt-in confirmation must be sent before any further marketing messages are delivered.
All opt-out requests and confirmations must be logged with timestamp, channel, and the keyword or phrase used. These records must be retained for a minimum of four (4) years.
Violations may result in immediate campaign suspension by carriers without notice. HoneycombHQ is not liable for carrier-imposed suspensions resulting from your content violations.
Critical: Each auto-reply must not exceed 160 characters. Messages over 160 characters split into multiple segments, triggering carrier filtering and potential campaign rejection. Count characters before submitting.
Required for all recurring campaigns. Send immediately after a new subscriber opts in:
[Brand]: Thanks for subscribing! Msg frequency varies. Msg & data rates may apply. Reply STOP to cancel, HELP for help.
Send as the first message before any marketing content is delivered:
[Brand]: Reply YES to confirm you'd like to receive messages from us. Msg & data rates may apply. Reply STOP to cancel.
Send within 5 minutes of receiving STOP or other revocation. Only message permitted after opt-out:
[Brand]: You have been unsubscribed and will receive no further messages. To resubscribe, reply START.
Send immediately after receiving HELP keyword:
[Brand]: For help, contact [email protected]. Msg & data rates may apply. Reply STOP to cancel.
Violations of quiet hours rules can result in TCPA liability of up to $1,500 per message per violation and carrier-imposed campaign suspension.
You may not send any SMS messages before 8:00 AM or after 9:00 PM in the recipient's local time zone, regardless of your own time zone.
During late November through early January, carriers apply heightened content scrutiny and may slow delivery. Pre-schedule campaigns earlier, split large sends, and monitor delivery queues.
HoneycombHQ may provide scheduling tools to assist with quiet hours compliance, but you are solely responsible for configuring all messages to respect recipient time zones. HoneycombHQ is not liable for quiet hours violations resulting from your campaign configuration.
You are responsible for maintaining the following records for a minimum of four (4) years:
HoneycombHQ may provide logging tools but does not guarantee the completeness or long-term retention of platform logs. You must maintain your own independent records.
You acknowledge that message delivery is not guaranteed and is subject to carrier filtering; throughput rates may be throttled based on your TCR brand score; and sending messages that violate carrier policies may result in filtering, blocking, or campaign deregistration. HoneycombHQ is not responsible for carrier-imposed delivery limitations.
HoneycombHQ provides opt-out keyword handling, unsubscribe list management, and message logging as a convenience. These tools do not constitute legal compliance advice. You remain solely responsible for compliance with all applicable laws and carrier requirements. HoneycombHQ does not review message content for compliance prior to sending and is not liable for your compliance failures.
Violation of this Addendum, carrier policies, or applicable law may result in: immediate suspension or termination of your messaging capabilities; deregistration of your TCR brand and campaigns; termination of your HoneycombHQ account without refund; and reporting of violations to carriers, TCR, or regulatory authorities.
You agree to indemnify and hold harmless HoneycombHQ and Clogenta Inc from any claims, fines, penalties, or damages arising from your failure to comply with this Addendum.
HoneycombHQ reserves the right to update this Addendum at any time to reflect changes in law, carrier policy, or TCR requirements. Continued use of messaging features after updates constitutes acceptance of the revised Addendum.
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